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Agriculture / Rural

Specialists in agri-business communications

It would be hard to find any public relations consultancy in New Zealand with the longevity and depth of agri-business communications experience found at Convergence.

We have worked with agri-businesses since day one of Convergence in June 2002. The individual experience of our team members in agri-communications spans more than 45 years.

Convergence people have dirty gumboots. Our team has on-the-paddock experience with farmers and the agri-businesses that service them.

We can also rock up to Parliament in our best suits and comfortably mix with legislators and their advisors, with a depth of political experience few PR firms in New Zealand can match.

We know the challenges facing agribusiness

We understand the challenges, threats, opportunities, and issues affecting New Zealand agri-business. We know rural-based industry is subject to constantly changing expectations from society, customers, special interest groups, regulators and customers.

We work alongside clients using our extensive knowledge of the rural sector to provide strategic communications advice, including media liaison and training, issues and crisis management, community relations, marketing communications and government relations.

Click here for case studies from:

  • Westland Milk Products
  • Germinal Seeds
  • Waimakariri Irrigation Ltd
  • Lincoln University Foundation Farmer of the Year
  • Ravensdown

Our team

Our team has an array of talent and expertise ranging from government relations and advocacy, crisis management, and marketing; through to internal communications, stakeholder and community engagement, newsletter and annual report writing, social media and media relations.

Some of our team members’ experience and skills apply specifically to agri-business communications.

Steve Attwood
Partner

Steve is Convergence’s agricultural specialist, reflecting his strong background in this industry.

Growing up in Geraldine with two brothers as farmers, Steve has been steeped in rural issues all his life. He began in journalism covering rural news and then went to work on a high country sheep station, with his then partner, as the ‘married couple’. Since his return to journalism and communications, Steve has retained strong links in the rural and primary industry sectors.

Steve leads Convergence’s Westland Milk Products, Germinal Seeds accounts and NZ Merino account.

Leigh Harris
Managing Partner – Co-founder

Prior to co-founding Convergence, Leigh was the communications manager for Wools of New Zealand, the international marketing division of the New Zealand Wool Board. She was responsible for communicating to the country’s 15,000 sheep farmers how Wools of New Zealand spent more than $50 million of grower levy money a year.

Leigh’s interest in agriculture has continued and she provides strategic input into Convergence’s rural sector accounts.

Erin Jamieson
Partner – Co-founder

Erin has worked on community engagement, stakeholder relations, media and issues management for many irrigation companies, including those seeking resource consents or embarking on major projects. She leads the Waimakariri Irrigation Limited account for Convergence.

Lisa-Marie Richan
Partner

Lisa-Marie (L-M) is Convergence’s government relations specialist. She brings to this role a depth of government engagement and civil service experience that represents a true asset for any client needing strategic advice on how to engage effectively with political decision makers and regulators.

Jacquie Walters
Consultant

A former journalist, Jacquie Walters has written for rural publications including Northland Farming Lifestyles and the Kaipara Lifestyler. She was editor of NZ Logger Magazine for four years, a monthly 69-page publication which required extensive travel to conduct interviews at forest planting, harvesting and processing sites throughout New Zealand.