Agriculture / Rural

Having worked in the rural sector for 15 years, Convergence has developed extensive specialist knowledge. Our media and industry contacts are well established and we can add immediate value to any organisation working in or looking to engage with the sector.

Convergence currently acts for Westland Milk Products, AgResearch, Skellerup, Waimakariri Irrigation, Hurunui Water Project and Germinal. Former clients include Lincoln University Foundation South Island Farmer of the Year Awards, PGG Wrightson, the Central Plains Water Irrigation Scheme, Ravensdown and Wool Services International.

We work alongside clients using our extensive knowledge of the rural sector to provide strategic communications advice. This typically involves media liaison and media training, issues management services, community relations strategies, marketing communications support and specialist government relations advisory.

Convergence consultants Leigh Harris, Steve Attwood, Ken Muir and Jacquie Walters also have significant rural sector experience gained prior to joining the company.

Steve Attwood specialised in rural and agricultural reporting for most of his 25-year journalism career. He also has an employment background in farming – working with a range of livestock – and maintains a close involvement with the rural sector.

Ken Muir worked as a journalist for Allied Press in Dunedin and was the farming editor for the Otago Daily Times. He has also working for Fairfax Media in agricultural reporting roles. Besides covering all aspects of farming, he has also covered key primary industry issues such as water rights and resource management. Ken’s family had farms in Western Southland and worked in both freezing works and wool stores as a teenager. He has also worked in, and has extensive knowledge of, the wine industry.

Both Steve and Ken are members of the New Zealand Guild of Agricultural Journalists and Communicators.

For five years Leigh Harris was Communications Manager for the international marketing division of the New Zealand Wool Board – Wools of New Zealand. This role saw her responsible for communicating how and on what Wools of New Zealand spent more than $50 million of wool grower levy money a year internationally, to the country’s 15,000 sheep farmers.

A former journalist, Convergence consultant Jacquie Walters has written for rural publications including Northland Farming Lifestyles and the Kaipara Lifestyler, and for four years was editor of NZ Logger Magazine, a monthly 69-page publication which required extensive travel to conduct interviews at forest planting, harvesting and processing sites around New Zealand.


  • Westland Milk Products
  • Lincoln South Island Farmer of the Year
  • Skellerup
  • Ravensdown