When you’re writing a media release, who is your ‘customer’?
Steve Attwood, Partner at Convergence Communications & Marketing, says too many businesses and organisations are wasting time on ineffective media releases.
If there is such a thing as a ‘universal … [Read more]
Like many NZ public relations firms, Convergence works with organisations in a pro-bono capacity. One of these long-term clients is Husky Rescue NZ, which rehabilitates and rehomes huskies.
In 2015 the organisation was struggling. They had almost zero income, were … [Read more]
Black Cat Cruises commissioned the first ever research done on the economic value of dolphin tourism to both New Zealand and Canterbury. The eco-tourism operator is concerned that hundreds of jobs, and the dolphins themselves, are at risk unless stronger … [Read more]
The founder of the world’s first zero-waste full beauty brand – Ethique – was featured in M2Woman and on The Project NZ. CEO Brianne West shared her goal of ridding the world from as many plastic bottles as possible … [Read more]
Convergence has provided media and communications support to the New Zealand Planning Institute’s (NZPI) annual conference since 2017. Our objective is to increase awareness of the event with potential delegates, stakeholders and industry leaders through strategic media relations.
Alongside … [Read more]
It has been 150 years since the first commercial dairy company was established on the South Island’s West Coast – and on ‘The Coast’ that means stories . . . lots of them.
Convergence got the chance to speak to … [Read more]
New Zealand’s hidden economic abuse issue was recently exposed, on the back of new research released by our client Good Shepherd New Zealand (GSNZ).
The report revealed Kiwi women are being reduced to poverty by their partners. Economic abuse is … [Read more]
The iconic Skellerup Red Band gumboot celebrated its 60th anniversary in 2018. We partnered with social media influencers to promote the anniversary and were thrilled when Rhys Darby posted him and his two boys enjoying Red Bands boots on the … [Read more]