“Singing is my soul food. It’s a way to connect with my own heart and with others through performance. Music accompanies so many of life’s really important moments and if I can create one or two of those for other people then I feel blessed.”

Jacquie Walters

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Jacquie’s 20-year career in communications spans writing copy for television commercials and corporate communications for an electricity retailer, to wearing steel-capped boots and hard hat as editor of a forestry industry magazine.

Jacquie is known for her strategic approach to communications, ability to think quickly and write with clarity, and calmness when managing diverse and complex issues under pressure.

Jacquie has a strong interest in the primary and sustainability sectors having worked as a journalist for several rural publications and for online news service Carbon News.

Prior to joining the Convergence team Jacquie was an in-house Public Relations Consultant at the University of Canterbury. She advised senior management on issue and crisis communication and took the lead role in the University’s media relations in the aftermath of the Canterbury earthquakes. Her work during this period was recognised when Jacquie and her colleagues won the national Not for Profit category of the 2012 Public Relations Institute of New Zealand Awards.

Jacquie has also worked within Te Ao Māori as Matariki Coordinator for Northland and as a communications strategist for Te Rūnanga-ā-iwi-o-Ngāpuhi. Her connection to Te Ao Māori is deeply felt and led her to enrol to study for a PhD in Indigenous Studies with Te Whare Wānanga o Awanuiārangi and to discover her own Aboriginal heritage.

Christchurch born and bred, Jacquie began her career at Canterbury Television and Southpower before living and studying in the United Kindgom. Upon her return to New Zealand Jacquie established herself as a freelance writer and magazine editor before launching her own public relations consultancy in Northland.

In her parallel career as a singer-songwriter Jacquie has performed in Australia and Europe, recording three CDs and numerous EPs as a solo artist and as a member of Pounamu and Freewheelin’. Her passion for Shakespeare also led her to study for her MA at the Shakespeare Institute, Stratford-upon-Avon under the renowned Shakespearean scholar Professor Stanley Wells.

Qualifications and Achievements

  • APR (professional accreditation in PR by the Public Relations Institute of NZ)
  • MPRINZ (Member, Public Relations Institute of NZ)
  • Winner of 2012 PRINZ Award for University of Canterbury Earthquake Response
  • MA in Shakespeare Studies, Shakespeare Institute, University of Birmingham
  • BA Hons (first class), University of Canterbury
  • Inaugural winner of Peter Lees Jeffries Memorial Scholarship
  • Winner of United World College scholarship