DDI: 03 943 0581 • Email Katie
Katie has a strong background in journalism, public relations and brand management both in New Zealand and abroad.
A qualified journalist and with a strong nous for news, she understands the media and what they are looking for. Writing press releases is a particular specialty, developing unique angles and ideas that would otherwise fly under the radar. Digesting complex information and tailoring it to suit different audiences is another strength.
Katie’s journalism career has seen her report for leading national publications and writing in-depth features across a diverse range of subjects and print mediums.
During a two-year stint in the United Kingdom and Europe, Katie worked for leading online news agency Adfero in London. Based in its business-to-business division, her role involved writing tailored media content for prominent financial, government and not-for-profit organisations.
A scholarship obtained through the Ministry of Foreign Affairs and Trade, in conjunction with the Asia New Zealand Foundation, gave Katie the opportunity to report from Indonesia for four weeks – confronting issues such as human rights and religious confrontation.
Staying abreast of social media developments and their application in business is another area that Katie is proficient in. Engaging audiences through Facebook, running Twitter campaigns or creating YouTube videos is second nature.
Prior to joining Convergence Katie was communications advisor for Ronald McDonald House in Christchurch, one of the South Island’s largest not-for-profit organisations. Responsible for all public relations, strategic communication and brand management, she played an integral role in raising the charity’s profile among the public and communicating with major stakeholders.
Qualifications and Achievements
- Postgraduate Diploma in Journalism, University of Canterbury – highest marks overall for general news and local government reporting
- Bachelor of Arts in Communications and Political Science, University of Canterbury
- Member, Golden Key International Honour Society (in recognition of being within the top 15% of undergraduates at the University of Canterbury)
- Recipient of a South East Asia Media Scholarship via the Asia New Zealand Foundation and Ministry of Foreign Affairs and Trade (four-week media placement in Indonesia)