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Events & Sponsorship Case Studies

Canterbury Community Trust Earthquake Fund Launch

In 2013 The Canterbury Community Trust, which distributes funds for charitable, cultural, philanthropic and recreational benefits in Canterbury, Nelson, Marlborough and the Chatham Islands, established a $25 million fund to support the re-establishment of the social infrastructure of Christchurch following the devastating earthquakes there.

The Trust wanted a focal point to announce the launch of the fund which could also help symbolise the work being carried out in the Christchurch community for the rebuild.

Drawing on the work of Hungarian environmental artist Christo and working with Christchurch conceptual artist Peter Majendie and his team, the Convergence team helped design and produce a spectacular installation at the site of the former ManCan House on the Corner of Cambridge Terrace and Manchester Street.

The tree was wrapped with hi-viz material, providing a strong image of the dominant colour of the rebuild. The tree was the star of a high profile launch function where speakers included the Earthquake Recovery Minister Gerry Brownlee and Arahia Bennett, the Chief Executive Officer Te Runanga o Ngai Tahu. Convergence conducted interviews with the main speakers and packaged this up into a digital file for the Trust to send to its partners and have on its website.

The fund has seen money distributed throughout the Trust’s region for Social Housing, a Ngai Tahu Partnership Fund, a special Community Rebuild Fund, an Event Development Fund as well as a Regional Fund.

Mercury Energy Tactix Sponsorship

For three years Convergence was responsible for the leverage of all facets of Mercury Energy’s sponsorship of the Tactix netball team. This involved assisting with the development of the ‘Mercury Men’ cheerleading group, responsibility for signage and other collateral at home games, sourcing ball girls, developing and distributing collectible ‘player cards’, distributing tickets to Mercury customers and facilitating cross-promotions with other

Mercury Energy
“Convergence were an integral extension to our Marketing and Communications team and instrumental in assisting us with the planning and day-to-day delivery of key projects. Convergence has the skill set both for strategic planning and the attention to detail required for executing multi-faceted campaigns and always conduct themselves with the view to being great brand ambassadors for Mercury Energy. They are switched-on, proactive and a joy to work with.”
– Samantha Hay, Customer Marketing Manager, Mercury Energy.

Mercury Energy Tactix & Canterbury Netball
“The complexities of the sport industry require a high degree of experience, expertise and an acute sense of appropriateness. With Convergence we receive all three in abundance. While Erin worked directly with us, we also had access to additional resources and expertise within the wider team is required. As an organisation Convergence is highly professional, responsive and place an emphasis on understanding the needs of a client. This is followed with sage advice, guidance and a willingness to go beyond the normal call of duty to get the job done. The Mercury Energy Tactix and Canterbury Netball have the utmost confidence in Convergence to accurately support all our marketing, promotion, public relation and communication needs. And, they are also great people.”
– Pete Smith, former CEO, Mercury Energy Tactix & Canterbury Netball