Sometimes media attention is exactly what a business needs while at other times it’s preferable to be kept out of the spotlight.
Convergence’s seven former journalists have the knowledge and experience to identify when to put your best foot forward and attract publicity, as well as how to deal with and counter negative coverage.
We’re expert at creating story pitches to media, writing and distributing media releases, statements and advisories, and working with our network of media contacts to get your story out there.
We also actively encourage companies to build direct relationships with relevant reporters – not only can we facilitate this but guide you on how to work with the media and general best practice when it comes to engaging with media.
Whether it’s publicity for a product launch, a business update, ‘drop everything’ crisis management, and business or personal profiling, Convergence will devise a strategy that’s appropriate to your objectives.
Media monitoring is another valuable service we offer. If companies opt for media monitoring we can automatically let them know whenever any media outlet mentions their business or organisation. Other levels of service allow for updates on media coverage of competitors, an entire industry sector and individual key words or phrases – this is across television, radio, online and print media. Our monitoring service allows you to be fully aware of media coverage as it arises helping you manage potential issues and keep your marketing and communications strategy on track.