Lifestyle & Consumer Goods

When it comes to promoting lifestyle and consumer products, you’re in safe hands with Convergence. Our team has vast experience profiling consumer brands through integrated marketing communications strategies.

We currently support a diverse client mix that includes Ethique, Team Event (Electric Avenue, South Island Wine & Food Festival, and the Great Kiwi Beer Festival), Blackcat Cruises, The Crossing Retail Precinct, Skellerup Red Band Gumboots, COSMIC, Girl Guide Biscuits, The Rubbish Whisperer and Marlborough Grape Producers Co-operative.

Prior to joining the consultancy several of Convergence’s partners and staff have worked client-side in a wide range of PR and marketing roles, including working with international brands in international markets. Our diverse team also includes a former Stuff journalist who worked full-time generating ‘life & style’ content, while another of our consultants is a former senior manager at New Zealand Trade and Enterprise.

From launching new brands and brand extensions through to product recalls, we have the expertise to add real value. We know where and how to target consumers, via lifestyle and consumer magazines, to online marketing and social media.

‘Social’ now plays an integral role in shaping brands. But there’s a lot more to it than just getting likes on your page. Digital PR means that more than ever your messages must be authentic to build brand loyalty and engagement.

Devising engaging social strategies is part of any integrated PR campaign we work on. Where appropriate, Convergence regularly utilises the services of expert strategic digital marketing consultants James Kelly and Facebook marketing trainer Claire O’Connell to support the upskilling of clients’ inhouse teams.

Former lifestyle and consumer product clients Convergence has worked with include:

  • Air Asia X
  • Atpois
  • Eastgate Shopping Centre
  • Ethique
  • Goldair
  • Hellers
  • Kiwicare
  • Lone Star Restaurant Group
  • Porters Ski Area
  • Scenic Hotel Group
  • Sodastream
  • Splore Festival
  • Whitestone Cheese
  • Xtend-Life Natural Products