The Covid wrecking ball has left its mark on New Zealand news media.
National advertising revenue halved almost overnight as we went into nationwide lockdown, leaving most media outlets hastily reviewing their business plans.
Meanwhile, we all became increasingly reliant … [Read more]
By Rebecca Dunlay, social media specialist at Convergence Communications & Marketing
With the general elections campaign underway, would-be politicians in New Zealand will be scouring through their social media history to ensure there is nothing that could harm their … [Read more]
A nationwide ban on drift netting is among a raft of new, stricter fishing and environmental protections announced as part of a Government plan to protect endangered New Zealand native dolphins. These changes, following the Threat Management Plan review, are … [Read more]
Where should your public relations and marketing efforts be focussed in 2020? Convergence predicts the following will be key trends for companies to consider.
Transparency, accountability and truthfulness
In the world of ‘fake news’ and self-appointed (yet often very effective … [Read more]
What do you do when you have a 50 metre high earth dam holding back millions of litres of water, and your engineers have just confirmed an official ‘dam safety deficiency’, due to potential erosion within the dam structure?
South … [Read more]
The rise of sustainability entrepreneur Brianne West and the exponential growth of her global brand Ethique, have been recognised with a fourth placing in the national Deloitte ‘Fast 50’ awards. The Christchurch-based business, which started trading just seven years ago, … [Read more]
Convergence has provided communications and public relations services to Waimakariri Irrigation Limited (WIL) for close to ten years. Our work involves resource consent communications, media relations, farmer and community engagement, and issues management. We have helped WIL through several challenging … [Read more]
In the current housing market, there is no better time to discuss whether the quarter-acre dream is still within reach for Kiwis and our long-term client, top 10 group home builder Generation Homes, was keen to have a say.
As … [Read more]
We were proud to be recognised at the Public Relations Institute of New Zealand awards with a highly commended in the Sustained Public Relations category last month. Convergence was a finalist for our pro-bono work with our long-term client Husky … [Read more]
When you’re writing a media release, who is your ‘customer’?
Steve Attwood, Partner at Convergence Communications & Marketing, says too many businesses and organisations are wasting time on ineffective media releases.
If there is such a thing as a ‘universal … [Read more]