Navigating radical change in NZ’s media landscape

The Covid wrecking ball has left its mark on New Zealand news media.

National advertising revenue halved almost overnight as we went into nationwide lockdown, leaving most media outlets hastily reviewing their business plans.

Meanwhile, we all became increasingly reliant … [Read more]

Clean up your digital footprint

By Rebecca Dunlay, social media specialist at Convergence Communications & Marketing

With the general elections campaign underway, would-be politicians in New Zealand will be scouring through their social media history to ensure there is nothing that could harm their … [Read more]

Significant victory in fight to save native New Zealand dolphins

A nationwide ban on drift netting is among a raft of new, stricter fishing and environmental protections announced as part of a Government plan to protect endangered New Zealand native dolphins. These changes, following the Threat Management Plan review, are … [Read more]

Top 10 Communication Trends for 2020

Where should your public relations and marketing efforts be focussed in 2020? Convergence predicts the following will be key trends for companies to consider.

Transparency, accountability and truthfulness

In the world of ‘fake news’ and self-appointed (yet often very effective … [Read more]

Proactive crisis communication enhances company reputation

What do you do when you have a 50 metre high earth dam holding back millions of litres of water, and your engineers have just confirmed an official ‘dam safety deficiency’, due to  potential erosion within the dam structure?

South … [Read more]

Award-winning year for Ethique

The rise of sustainability entrepreneur Brianne West and the exponential growth of her global brand Ethique, have been recognised with a fourth placing in the national Deloitte ‘Fast 50’ awards. The Christchurch-based business, which started trading just seven years ago, … [Read more]

Understanding the proposed Plan Change 7

Convergence has provided communications and public relations services to Waimakariri Irrigation Limited (WIL) for close to ten years. Our work involves resource consent communications, media relations, farmer and community engagement, and issues management. We have helped WIL through several challenging … [Read more]

Highly commended for work with Husky Rescue NZ

We were proud to be recognised at the Public Relations Institute of New Zealand awards with a highly commended in the Sustained Public Relations category last month. Convergence was a finalist for our pro-bono work with our long-term client Husky … [Read more]

It’s not all about you

When you’re writing a media release, who is your ‘customer’?

Steve Attwood, Partner at Convergence Communications & Marketing, says too many businesses and organisations are wasting time on ineffective media releases.

If there is such a thing as a ‘universal … [Read more]