Brand Marketing & Publicity
We help promote everything from consumer goods to software and professional service firms, drawing on our expertise across traditional and social media channels, digital advertising, product launches, experiential marketing, blogs and customer newsletters, videos, websites, sponsorships and events.
Whatever we’re helping you promote, the first task is to clarify its point of difference in the market and to flesh out the personal story behind your brand. People are drawn to brands with depth, and increasingly those with a clear purpose and a social licence to operate.
We’ll work with you to clarify who you’re communicating with and why – starting with the all-important question: ‘Why should your customers be interested or even care?’. Publicity involves grabbing attention in interesting and unique ways – we’ll work with you to develop creative ideas, that we can combine with other tried and true PR techniques.
Our pitching expertise is legendary and extends to both mainstream media and influencers. We draw on our own media contacts, as well as an external database of thousands of journalists and editors throughout Australia and New Zealand.
We can also help you present your product or professional service to the world via explainer videos, creative ‘pitch’ materials, launch events, award entries and strategic personal profiling of your company’s founders.
