“Nature photography inspires me to look at the world in fresh ways and from different angles. The inspiration of my subjects and the creativity used to get that perfect shot flows over into how I approach my work.”

Steve Attwood

M: 0274 191 080  •  Email Steve

linkedin Find Steve on LinkedIn

Steve is a specialist in crisis management communications, environmental and agribusiness matters and has been a Convergence consultant since 2012.

He has broad experience of journalism, public relations, community engagement and training from more than 40 years working in communications.

Steve has had senior management roles in local and central government, the NGO sector, business and charitable organisations; working in Canterbury, Southland, the West Coast, Wellington and Auckland.

He has a record of success in media issues management and crisis response. His approach to consultation, community engagement and public information has earned him the respect of his clients and community organisations.

One of Steve’s specialist skills is reporting and communicating issues for and/or impacting upon Māori. He was a Māori issues reporter for many years and several of his government roles required extensive Māori liaison and consultation with a focus on access to natural resources for cultural purposes. Steve worked extensively with the Department of Conservation and West Coast hapu on the ‘cultural materials bank’ and the issue of cultural access to resources in public reserves, scenic reserves, coastal resources, national parks and the like. As a tutor of journalism at Aoraki Polytechnic, he led the Māori issues reporting segment of the course. His referees include iwi and marae-based organisations that recognise his skill at representing Māori issues to a wider public.

As a journalist, Steve had Māori, political, local authority, agriculture and business reporting rounds, and brings this knowledge to his role with Convergence. His experience in covering and representing the rural and agricultural sector is informed by his own background. He is South Island born and has a deep knowledge of rural Canterbury, its people and industries, including a period working, with his partner, as a ‘Married Couple’ for a South Island high country station.

Steve started in journalism before tertiary courses were available, completing a formal cadetship. He worked in newspapers as diverse as The Timaru Herald, Central South Island Business News and The Sunday Star Times and his news features were regularly picked up by other papers. This experience has been recognised by being selected for education and training roles in tertiary institutions, including Aoraki Polytechnic School of Journalism, which is acknowledged as one of the best print journalism courses in the country.

Training is another string to Steve’s bow. He provided in-house journalism training across several South Island newspapers and is an experienced provider of media training to the government, business and community sectors.

Steve was contracted to provide training on public health issues for the Christchurch School of Medicine, various DHBs in the South Island, the GPs continuing education programme and the Canterbury Police District.

Steve’s forte is relationship skills. He is very people focused and has an ability to tailoring often complex information to suit a variety of audiences.

Privately, Steve is a published author (one of his short stories has been made into the award-winning New Zealand short film ‘The Colonel’s Outing’) and is a skilled photographer (his wildlife and native plant photography has appeared in national and international publications), writer and blogger about our landscapes, native wildlife and conservation issues.