You want to engage with the media but don’t know how, or perhaps you’ve had a bad experience with media in the past and are worried about how you’re going to handle things next time you need to front for the company.
You’re in safe hands with Convergence because, with numerous former TV, radio and newspaper reporters on our team, we know the lay of the land well.
Media training is designed to help you negotiate your way through New Zealand’s media landscape and remove the anxiety many people face when dealing with journalists.
By understanding what the media want and what drives their behaviour, you’re much more likely to achieve successful communications outcomes.
We tailor our media training programmes to suit your organisation’s requirements and budget. Using an interactive training model with video playback and self-critique, participants see real improvements in their interview and overall presentation skills.
Media training doubles as an excellent opportunity for companies and organisations to workshop their ‘key messages’ and refine them into simple, repeatable phrases.
- Trends and basics of dealing with New Zealand media
- How the news media operates
- What constitutes ‘news’
- What to do when a journalist calls
- Home truths about journalists and how to gain their respect
- Key messages, bottom lines and over-riding objectives
- Elevator interview – getting your message across in 30 seconds
- Practical techniques for handling difficult questions
- How to deal with aggressive reporters
- What to do when you are in the wrong
- Differences between print, radio and TV interviews
- Improving your presentation skills
- Techniques for dealing with nerves
- PR disasters and why the media love them
- How social media can influence the news agenda
All participants receive a comprehensive training manual upon completion.
Media management skills can improve your confidence other professional areas including presentations, delivering speeches and interpersonal communication in general.
“A very worthwhile training session that I highly recommend. The course was customised to our business increasing its relevance. As a result of the course we have a greater understanding of the media, how to utilise them, how to communicate key messages effectively and as a result increased confidence in dealing with the media. The role plays in which we were interviewed on camera were challenging and very worthwhile.”
– Alan Morpeth, Managing Director, Health 2000 Group
“Convergence media training taught me how to be in control with the media, as well as the importance of knowing the key messages relevant to my project and how to get these messages across in an interview situation. Their training day worked beyond dealing with the media, it was a great team building experience as well. You will be prepared for a tough interview scenario and then you will be tested under lights in a real interview situation – they don’t pull any punches.”
– Mark Miller, Project Manager, Vote Fluoride, Otago District Health Board
“We chose Convergence for a full-day media training session. As well as familiarising our staff with practical examples of well-handled media scenarios, it also highlighted potential pitfalls and proved to be a valuable team building exercise as we were put through our paces in front of the camera.”
– Gordon Gillan, Communications Manager, Travel Corporation NZ
“I enjoyed the opportunity to do this. In many ways it was a real eye opener and made it clear just how important it is to be able to work out what the single message is you want to communicate. I liked the practical emphasis on interviews as it forces you to see just how much you are not aware of. The course content and presenters were all first rate. Thanks again.”
– David Hill, WebSphere Software Brand Manager, IBM New Zealand